Definition: 1. just right 2. appropriate in a specific situation 3. at an opportune time

Apropos was started by two friends and lawyers who have a passion for fashion. In fact, the idea for Apropos was conceived while reviewing documents in a law firm conference room. Although becoming a lawyer was a lifelong dream for both of us, we realized that we also needed some way to channel our fashionable energies. We decided that we wanted to create an online boutique that carried unique, stylish, and comfortable women's clothing and accessories. Eight months later, Apropos was born.

The name comes from our desire to carry clothes that are just right for you, as well as how the timing of opening the store has come about at such an opportune time for us. We're ready to put our love for shopping and fashion to good use. Our goal is to offer you classic, modern, and chic clothing and accessories from unique, lesser-known designers.

Take a look at our current designers' bios on the designers page, check out what the celebrities are wearing on our star style page, or just get straight to the point and hit up the goods. Please check back regularly because we will be adding new designers and new merchandise frequently. If you have questions or are looking for a particular size, please email us at customerservice@aproposboutique.com.